Category — Niche Business

Have  you heard of The Hub? Chances are if  you live outside of Europe you haven’t – until now. Thanks to a group of forward thinking business visionaries, including a group of UC Berkeley MBA candidates, on September 1st the first Hub space in the United States opened in San Francisco. This unique model provides work and event space ‘for social innovators to work, meet, connect and inspire’.

What is The Hub? 

Hubs are member-based work and event spaces where social entrepreneurs, freelance professionals, artists, funders, students, mentors, and community leaders can work and interact. Working together, it’s hoped these groups will access market opportunities and capital, build community, and scale ideas.

Hubs are a type of co-working space in which members receive a set of tools and services from a community of professional hosts, mentors and local enterprises who are passionate about supporting innovative ideas. Depending on the location, Hub centers may offer donated legal services, mentor office hours, and unlimited coffee. Aside from the shared services, the real benefit to Hub members is the business incubator environment.

History of The Hub

The Hub began four years ago in London and quickly spread to 18 cities and across four continents. Today, there are nearly 4,000 Members of The Hub, interconnected by a place-based and online network. The Hub Bay Area is the first Hub location in the United States and was started in partnership with Hub Global by a San Francisco-based team who founded Good Capital and The Social Capital Markets Conference (SoCap).

“We are thrilled to be working with the people from Good Capital and SoCap, and the stellar team they’ve put together,” said Jonathan Robinson, co-founder of The Hub Global. “We have known them for years and are impressed at what they have accomplished at the forefront of a new kind of investing, and at the way they have been able to convene and build strong community.”

MBA Students Integral to United State’s First Hub

Hub Bay Area was designed by a team of architects, Hub Members, IDEO and MBA students at UC Berkeley’s Haas Business School. The space at the David Brower Center features collaborative workspaces, meeting rooms, private phones booths, kitchen and cafe, and lounge areas that reflect the dynamic working needs of its members.

Money, Mobs and Media

Being part of The Hub community includes access to their Innovation Series that will regularly produce interactive events focused on inspiration, aspiration and operation of social change. This summer, before the doors even opened, The Hub presented Money, Mobs, and Media, a panel featuring the founders of Kiva, Virgance, and Change.org. They discussed ways to create and scale community-driven non-profit and for-profit social enterprises.

“We are providing a home, inspiring community and support structure for those who are building solutions for people and planet. By connecting change-makers, sharing resources, and cultivating new ideas, we can massively increase the scale the impact of our collective work,” says Alex Michel, Managing Director of Hub Bay Area. 

The Future of Hub Bay Area

Plans are in place to extend Hub Bay Area to the Mission District in San Francisco in early 2010, and into the South Bay in 2011.

“Bringing the Hub concept to the Bay Area and beyond is a natural extension of what we are already doing,” says Kevin Jones, a founder of both Good Capital and SoCap. “We convene many of the people who are making the social capital market happen in an annual conference, but The Hub is where the rubber meets the road every day of the year.”

Prospective members should e-mail bayareahosts@the-hub.net for more information.

When you think of an art student, what comes to mind? Funky outfits and piercings? Alternative music and idealistic dreams of making  it big? These may be stereotypical tags for artistic young people, but the truth of our consumer society is that every product you buy requires a team of artists to design the logo, labels, packaging, and even the product itself.

Artists are in demand and whether they plan to work in Corporate America, or open up their own gallery or design shop, the more business education they can get the better.

The First ‘Business of Art’ Degree

The Ringling College of Art and Design in Sarasota, Florida has launched a new BA program that combines art studies with business schooling. Believed to be the first of its kind in the nation, the Business of Art and Design degree was created for students who want to pursue art and intend to run their own businesses or work for others.  

According to Ringling, there are more than 1.25 million people working in art and design in the United States alone. They point out that in addition to the actual creative aspect of the work, there is more and more business skill required in this sector of the global economy.

Creatives Are a Valuable Commodity

Ringling President, Dr. Larry R. Thompson, says that individuals who have great creative ideas, and also the ability to organize, plan, and successfully lead and manage others are going to be a ‘valuable commodity’.

Lead faculty Dr. Wanda V. Chavez agrees:

“The new program is the first to integrate the study of business and the study of studio art and design — marrying the right and left brain into one practice. With a solid grounding of business skills, an understanding of the creative process, the reputation of a world-class art and design institution, and the ability to work effectively with other creative individuals, successful students will be able to take advantage of design concepts and design practice as integrated parts of strategic planning, as well as leverage learned leadership skills with the confidence to think creatively themselves to realize their own visions of success.”

What Students Learn

The program is a four-year curriculum leading to a Bachelor of Arts Degree in The Business of Art and Design. Students majoring in the new program will be equipped with a solid foundation of business skills, an understanding of the creative process, and the ability to work effectively with other creative individuals.

Business courses focus on case studies in industries such as arts management, advertising, video production, and art-and-design entrepreneurship. Students also participate in traditional studio classes to learn to think creatively and to understand how artists work and apply art and design in today’s market. 

Now all we need to do is get the MBA students into the art studio and we’ll have a fully integrated workforce!

A business student is someone that goes to business school, takes courses, graduates and looks for a job. An entrepreneurial student is someone that starts their own business while still in business school. If you lean to the latter, here are a number of low- to medium-capital businesses that you can start while still in business school, either singly or with partners.

Some people are natural entrepreneurs, even students. Numerous successful business powerhouses – such as Dell Computers, Microsoft, FedEx and Apple – got started in college. You don’t have to be a geek, but you do need some basic accounting, advertising, market research and business skills, and a specific salable skill (how you’ll earn your income). College is actually an ideal place to start a business because students tend to be bright-eyed, passionate and unjaded. As well, classmates tend not to mind other classmates promoting their business.

Here are a few businesses you can start in college for relatively low capital, then build on them as income comes in. Because you’re in charge, you can take as much or as little work as fits your study schedule.
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Less could be more in this business climate, and business schools are helping their students understand how to spot the smaller, but hot, niche markets.

Niche markets enable small companies to compete with the giants. Niche businesses can provide their customers with a variety of choices in a specific product or service area. Companies seeking to appeal to a targeted sector of customers are now focusing on a narrow line of products, like lotions and soaps, plus sizes, skin care, chocolate, sneakers, condiments, vitamins, organic food, surfboarding products, natural cosmetics, mature women’s clothing, and natural pet food. Combine the targeted products with quality service and you have a winning formula.

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