Category — Business Success

Marketing is a must in today’s fast-paced world. Whether you’re running a corporation, a one-person office, a retail store, even a non-profit organization, a constant focus on marketing is crucial to your operation.

Good marketing makes your enterprise grow. That’s why major corporations have entire departments devoted to marketing.

Yet your marketing strategies have to be continually honed and updated. Marketing does not have to go beyond your town, your county, or your state. But it can go national or even worldwide. Marketing can be limited or limitless in this age of the World Wide Web.

And even if you can’t afford a marketing department or to have one person in your organization handle marketing full time, you can still get your company’s name–plus your products and services–out there.

Here are some marketing techniques you can try. You don’t have to do them all. You might want to do just a few to start. But remember: Marketing is essential to your success. In marketing, no news is bad news. You want the buzz. [Read more →]

So who were the big winners at the Oscars, the Grammys, and the Super Bowl? It may just have been the suits on Wall Street.

If you’re looking toward a career analyzing what makes Wall Street tick, you might want to look at a growing trend that links big annual TV events to making money on the Big Board. It’s a strange phenomenon, but researchers at the University of Wisconsin-Eau Claire have found that there’s big money to be made by investing in the stocks of companies that advertise during the Super Bowl. The same trend seems to be taking hold for advertisers on other annual major TV events like the Academy Awards.

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An old adage has it that there’s no such thing as bad publicity. But with the advent of the Internet that’s no longer the case, and business students can see their careers derailed even before they get started because of bad publicity on the Net.

What’s worse is that these students may be the ones responsible for tarnishing their own reputations.

When deciding on someone to fill a position, HR directors are increasingly turning to the Internet to track down information about applicants, googling you without your knowledge.

And what do these searches reveal? Many HR directors privately admit that they turn down many otherwise qualified candidates for internships and paid positions as a result of something disturbing they read on an applicant’s MySpace page, for instance. Though these HR directors will never tell you the job went to someone else because of something they found objectionable about you on a site like MySpace or Facebook, you can expect to be turned down for one job after another simply because hiring managers feel that you are a bad influence, a disruptive force, a personal of questionable character, or someone who might spend more time surfing the Net than working. [Read more →]

Are you getting your name around on the Internet? You probably spend a lot of time online already, but are you making the most of that time? Are you getting known as the go-to guy or gal in your profession, laying the groundwork for getting a job–or getting a better job?

You don’t have to be an established professional to make the Internet work for you. In fact, if you’re a business student you can start building a solid business reputation right now by using the Internet effectively.

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With commercial rents skyrocketing, even major chain stores are trying to cut costs on property expenses. What to do? Recruit employees who specialize in freestanding property acquisitions.

At one time, it was all the rage to have a store located in a popular mall with lots of foot traffic. But that was before rents started jumping 5, 10, even 15 percent annually.

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