Category — Business Professionals

On any given day, Joel de la Garza is a busy man. He spends his time juggling his various business identities including website designer, recording technician, interactive/digital manager and entrepreneur, and musician. He is a model of a modern business professional in the digital world. And it all started with a website.

Building a Web Presence
De La Garza was playing with and managing his band Chloe’s Honey in Austin, Texas, when he decided that the band needed a web presence. Frustrated by the lack of decent website designers in the area, he decided to build his website. He started by learning how to build HTML pages and ended building an original Flash-based site — www.chloeshoney.com — which utilized early user-generated content devices such as forums and blogging, as well as streaming audio and video. He also became interested in digital audio recording. Knowing he wanted to further his exploration into the digital media industry, he enrolled in an MBA in Digital Media Management program at St. Edward’s University in Austin in 2005.

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